Phoenix Lodge #123 in Perrysburg: A Digital Rebirth
Project Overview
The Perrysburg Masonic Lodge (Phoenix Lodge #123) approached Blue Squared to build a new website to replace their outdated one, which had numerous broken links and usability issues. The goal was not to drive heavy traffic but to create a website that professionally represented the standards and image of Freemasonry while being easily found by those interested in joining the fraternity.
Client's Goals
1.
Replace the outdated website with a modern, user-friendly design.
2.
Ensure all content was properly approved before publishing.
3.
Maintain the dignity and professionalism of Freemasonry.
4.
Provide an easy way for interested individuals to learn about the lodge and inquire about membership.
5.
Highlight that the lodge has an event space available for public rental.
Strategy
Since the prior website was outdated and broken, we approached this project with a fresh start. Our process included:
Custom Website Design: A professional, visually appealing design that aligns with Masonic traditions.
Approval Process for Content: Ensured accuracy and alignment with the lodge’s standards by working closely with lodge representatives.
Historical and Informational Content: Incorporated information about Freemasonry in Perrysburg, enhancing engagement for members and visitors.
Optimized Inquiry System: Made it easier for interested individuals to contact the lodge and learn more about joining.
Event Space Promotion: Highlighted the event space rental available to the public.
Features
Modern, Clean Website Design that reflects the values of Freemasonry.
Structured Content Approval Process ensuring accurate representation.
Historical Content about Freemasonry in Perrysburg.
Improved Contact Functionality to handle membership inquiries.
Event Space Rental Page with information on booking the venue.
breakdown
Project Timeline
The website was successfully designed, approved, and launched within a structured timeline, ensuring that all aspects met the lodge’s standards.
Results
While the primary goal was not traffic generation, the new website now receives an average of 2 inquiries per month. The site has successfully elevated the lodge’s digital presence and ensured a professional representation of the fraternity online.
Lessons Learned
This project was a unique experience, allowing us to delve into the history of Freemasonry in Perrysburg and gain insight into the values and traditions of the fraternity. Working closely with the lodge to get approvals helped us understand the importance of preserving accuracy and authenticity.
final Thoughts
Phoenix Lodge #123 now has a strong, professional online presence that effectively represents Freemasonry’s traditions and values. Additionally, their event space rental is now easier to find and book. If your organization needs a website that reflects your mission and engages the right audience, Get Squared Away with Blue Squared today!
If you’re ready to give your business the online presence it deserves, Get Squared Away with Blue Squared today!
