Board Savvy Website Rebuild: A Digital Upgrade for a Local Favorite
Project Intro From Blue Squared
Feel free to watch the intro video below to get an overview of this project.
Project Overview: Board Savvy
Board Savvy, a locally owned flooring company in Perrysburg, approached us with a website that wasn’t keeping up with their growing business. Their old site was slow, outdated, and lacked the professional edge they bring to every flooring installation. We stepped in to redesign their online presence from the ground up, focusing on performance, mobile responsiveness, SEO, and a clean, user-first experience.
Our Approach and Strategy
We started with a discovery session to understand their business, offerings, and ideal customer. From there:
Rebuilt the site using WordPress and Elementor
Applied a light, modern design that aligned with their branding
Created dedicated service pages for each flooring type
Integrated high-performing keywords and Rank Math SEO
Set up Google Analytics & Search Console for tracking
Optimized for fast load times, mobile usability, and conversion flow
Features and Highlights
1.
Fully responsive layout
2.
Streamlined navigation for better UX
3.
Keyword-optimized content
4.
Professional image galleries to showcase their work
5.
Quick contact buttons and embedded lead forms
BEFORE AND AFTER
CLICK THE AFTER TO SEE THE NEW SITE!
Results and Impact
In the first two weeks after launch:
Site speed improved by 43%
Bounce rate dropped by 30%
Organic impressions grew steadily thanks to updated SEO metadata
Customer inquiries through the website increased by 2x
Lessons Learned
Design matters — but strategy matters more. In this project, it was the combination of clean visuals, fast performance, and search optimization that led to early wins. A website isn’t just a brochure — it’s a sales tool, and we treated it that way.
If your website isn’t working as hard as you are, it’s time to get squared away with Blue Squared. Contact us today to start your website transformation!
