WEBSITE MAINTENANCE. SEO
What Happens When You
Don't Maintain Your
WordPress Website?
Your website should never be a “set it and forget it” tool for your business or your brand. You should be treating it like a top performing employee and making sure it is always trained and interacting with your audience/clients at a high level.
FOUR REASONS WHY
Why WordPress Website Maintenance Is Essential for Your Business
Here are the top four reasons why you should integrate an effective maintenance and content strategy for your website. Your website should be maintained regularly to not only ensure the best security features the internet needs, but also to entice search engines to show it off. If building trust and value in your business or brand is important to you, you should be regularly maintaining your website. Or reach out to our team and we can handle it for you.
WordPress Security and Data Protection
Keeping your WordPress website updated, monitoring security vulnerabilities, and maintaining a valid SSL certificate are essential steps in protecting your business and customers. Outdated software and poor security practices can increase the risk of data breaches, malware, and compromised information, potentially damaging your business’s reputation and customer trust.
Search Engine Optimization and Website Visibility
Search engines prioritize websites that provide relevant, helpful content and a positive user experience. Outdated software, broken links, slow loading times, and security vulnerabilities can negatively impact your website’s performance and visibility on Google.
Website Design and User Experience
Having a modern and interactive website that continues to provide information to people ensures that you are attracting the right visitors to your site. The User experience (UX) of your website is what determines how interactive your audience/clients will be with your website.
Customer Trust and Business Credibility
With how fast the data and tech world changes, your website should be integrated with the right tools to ensure it stays active and performing correctly. This builds more confidence in your audience/clients.
Broken Website Features Can Cost Your Business Customers
Have you ever visited a store and couldn’t find what you were looking for? And even worse, you couldn’t find anyone to help you navigate your way around? You’re not only likely going to leave that store and potentially never return, you may also share that experience with others. Now, what if a potential customer visits your website and they can’t find their way around? They may leave before ever contacting your business. Additionally, if there are broken links or inactive buttons, that experience definitely impacts the value of your business or services. This poor experience not only affects your business by losing that customer, you may also lose additional customers you never knew you could have had by them sharing their experience with others.
Alternately, if you build/design your website with the user experience (UX) as the primary focus, you will increase the value your clients will view you have to offer.
Can Neglecting WordPress Maintenance Hurt Your Google Rankings?
Yes! Absolutely! If your WordPress website isn’t properly maintained and becomes a security risk, Google could flag your site as unsafe, display security warnings, or even remove affected pages from search results to help protect users searching for your products or services.
Additionally, if you’re not updating your website’s content for extended periods of time, that information could eventually become stale, outdated, or less relevant to what potential customers are searching for. While Google doesn’t necessarily penalize websites simply for not publishing new content, it does prioritize providing users with helpful, accurate, and relevant information.
Over time, security vulnerabilities, outdated information, broken website features, and poor performance can negatively impact your website’s visibility in search engines and potentially hurt your Google rankings.
The bottom line? Maintaining your WordPress website isn’t just about keeping it running. It’s also about protecting your online visibility and making sure potential customers can continue finding your business.
Add or update text, images, and content to keep your site accurate and engaging.
Need a new page or service added? We’ll build and publish it for you.
Add new team members, update bios, and keep your team page up to date.
Keep your offers and promotions current with timely updates that convert.
Fast, reliable support for any issues, questions, or technical needs.
WordPress core, plugin, and theme updates
Security monitoring and vulnerability checks
Uptime and performance monitoring
What Does Professional WordPress Website Maintenance Include?
Is Your Website Protected?
Your website works for your business 24/7. Make sure it’s secure, updated, and performing the way it should. Blue Squared Media provides professional WordPress maintenance and support so you can focus on running your business.
Request a WordPress Website Maintenance Consultation
